Navigating Transformation Together

With a robust background in marketing academia, technology and software engineering, Prof. Dr. Reto Hofstetter steps into the role of Academic Director with a commitment to preparing EMBA HSG’s community for impactful leadership. His approach emphasises not just adapting to global shifts like AI or Blockchain and digitisation but leading within them to redefine the future of business.

In his message below, Prof. Dr. Hofstetter shares his insights and aspirations for guiding the EMBA HSG community through this transformative journey.

Dear EMBA HSG Community,

 I am honoured to join you as the Academic Director of the Executive MBA at HSG and am excited about the journey we’ll take together to drive impactful leadership in today’s rapidly evolving landscape. At EMBA HSG, we’re not simply adapting to global shifts; we are setting the pace, especially as megatrends like artificial intelligence, digitalisation, and sustainability reshape the fabric of industries and leadership.

 With a background in software engineering and extensive academic experience in marketing, I am particularly committed to helping you harness the full potential of emerging digital technologies for business. My goal is to guide our EMBA HSG community in mastering the technologies of tomorrow—whether through AI-driven decision-making, data-centric marketing and business strategies, along with the broader considerations that accompany digital progress.

 In our classrooms, you will experience an environment that blends cutting-edge theory with real-world practice, a space where you’ll be encouraged to think critically, embrace new ideas, and connect with peers who share your ambition to lead in this rapidly evolving world. EMBA HSG goes beyond skill-building; it is designed to cultivate resilience and vision, empowering you to become the drivers of meaningful transformation.

 As we move forward, our focus remains on fostering a learning environment where theory and practice merge, encouraging you to engage with groundbreaking ideas and form connections with equally ambitious peers. Together, we’ll develop the agility and purpose needed to lead effectively in an era shaped by relentless change.

 I look forward to getting to know each of you, learning from your experiences, and supporting your journey as transformational leaders in a world defined by innovation and impact.

Let’s embrace the future together with insight and purpose.

Warm regards,
Prof. Dr. Reto Hofstetter
Academic Director, Executive MBA HSG