Grüezi mitenand!

Welcome to the 2024 EMBAC European Regional Meeting, happening on May 22 – 23, in St. Gallen, Switzerland!

The University of St.Gallen is thrilled to host all shapers of the European Executive Degree industry, our esteemed EMBAC Community, for an unforgettable gathering at the very heart of Europe under the theme “21st Century Leadership”.

As the first quarter of this century approaches its end, the leaders and decision-makers we’ve made our mission to develop are facing unprecedented dilemmas: new technologies generate enormous opportunities for growth and progress. Yet, the same technologies are challenging established organisational business models. Competition is increasing. Climate change, poverty, inequality and global wars present immediate demands to business and political leaders. These demands are increasing at the same rate technological innovations grow.  As a result, the need for relevant skills, know-how and mindset-development for decision-makers also rises. Our responsibility towards society as management universities, business schools and executive trainers, has never been so high…

…high like the alpine peaks that stand close to our cozy – and very green! – town of St. Gallen.  A place of inspiration that we are excited to share with all of you.  We are very much looking forward to an enriching dialogue, fueled by our collective expertise, spirit of collaboration and passion for our industry (…and local chocolate and cheese, of course 😉).

Bis bald!
We hope to see you all soon!

Registrations are closed

Contact Information: Natalia Gnezdilova, Programme Manager EMBA HSG,



Please find below the event’s agenda, which we hope you find useful for organising your travel plans. 

Main location for both days
Further education center Holzweid, WBZ (Executive Campus, University of St.Gallen)


08:00 – 09:00

Welcome Desk

08:30 – 09:00

Welcome Coffee

09:00 – 09:15

Opening: Making Decisions in Dynamic and Uncertain Times

Prof. Dr. Karolin Frankenberger
Dean of the Executive School of Management, Technology and Law, University of St.Gallen (HSG)
Academic Director EMBA HSG

09:15 – 09:30

Welcome from EMBAC

Elodie Luquet
Director Post-Experience Programmes, ESSEC

09:30 – 11:00

It’s all Fun and Games in St. Gallen until we mean Business: Warm-Up & Group Discussions

Moderated by Natalia Gnezdilova & Marianne Kusterer
Programme Manager, Executive School of Management, Technology and Law, HSG
Senior Programme Manager, Executive School of Management, Technology and Law, HSG

11:00 – 11:30

Coffee Break

11:30 – 13:00

Panel Discussion: Sustainability in Executive Education

Moderated by Dr. Fabian Takacs
Post-Doctoral Researcher and Project Manager at the Institute of Management and Strategy, HSG

Udi Aharoni – Lahav Executive Education, CEO &Academic Director, Tel Aviv University
Constanze Reichetzer – Marketing Strategy Manager, HSG – ETH Zurich

13:00 – 14:00


14:00 – 15:00

Innovation in Personal Development: The emba X Example

Claudia Feser
Director Emeritus and a Senior Advisor of McKinsey & Company
Member of the Executive Education Committee of the University of St.Gallen Member of the Advisory Committee of the EMBA ETH and HSG

15:00 – 15:15

Coffee Break

15:15 – 16:15



Panel Discussion: Do Study Trips Contribute to the EMBA Value Proposition

Moderated by  Annelies van Herck
Head of Open Programmes at the Executive School of Management, Technology and Law, HSG
Head of Programmes and Finance, Vice Director EMBA-HSG

15:15 – 16:15

Panel Discussion: Demystifying Diversity in ExEd – When Financial Incentives Are Not Enough

Moderated by Nathalie Naveda
Head of Marketing & Talent Acquisition, Executive School of Management, Technology and Law HSG

Daniella Wagner – Director of Marketing and Recruitment Global Executive MBA & TIEMBA INSEAD Business School
Lone Boysen – EMBA Admissions Manager & Senior Counsellor at Copenhagen Business School

16: 15 – 16:30

Coffee Break

16:30 – 17:45

What will EMBA look like in 10 Years

Sven Scheid
Director Executive Education at ESCP Business School

17:45 – 18:00

Insight Day: Wrap-Up

Prof. Dr. Karolin Frankenberger
Dean of the Executive School of Management, Technology and Law, HSG
Academic Director EMBA HSG

19:30 – 21:00

Conference Dinner at Restaurant Marktplatz

Address: Neugasse 2, 9000 St. Gallen


08:30 – 09:00

Welcome Coffee 

09:00 – 10:15

Impact Matters: Challenges & Strategies for Quantifying Quality in Executive Education

Dr.  Ana Procopio
Head of Learning at D-MTEC, ETH Zurich

10:15 – 10:30

Coffee Break

10:30 – 11:00

Connecting the Dots

Dr. Stefan Legge
Head of Tax & Trade Policy
Vice Director at the Institute for Law and Economics, HSG

11:00 – 12:00

Key Note: What Executives need for the 21st Century Business Environment

Dr. Stefan Legge
Head of Tax & Trade Policy
Vice Director at the Institute for Law and Economics, HSG

12:00 – 12:15

Group Photo

12:15 – 13:15

Buffet Lunch

13:15 – 14:45

Optional: Campus Art Tour

Guided by Dr. Markus Seitz
Head of Personal Development and Vice Director, Executive School of Management, Technology and Law, HSG


Your Host: University of St.Gallen

The University of St.Gallen is more than an educational institution: it’s a place of inspiration not only for its students, faculty and staff, but for all the population in the region. Our institution has played an essential role in the St. Gallen region for more than one hundred years, originally as a “business academy” and today as a university.

Driven by the motto “from insight to impact”, the university’s contributions in the areas of business administration, economics, law, international affairs and computer science extend far beyond our strong research orientation into close cooperation with practice and industry. Despite our deep regional roots, as a public institution owned by the canton of St. Gallen, our institution consistently ranks as one of the best business schools in Europe, and Switzerland’s #1. Small, but ambitious, St.Gallen’s international mindset is also reflected in our extended network of global partners, and several affiliations such as CEMS,  APSIA, GMAC, EMBAC as well as the triple crown accreditation (EQUIS,  AACSB and AMBA).

We are extremely honored to host the 2024 EMBAC European Regional Meeting in our Executive Campus (WBZ), located in the idyllic Rotmonten quarter, within walking distance of the University’s main campus, which is listed as a Swiss heritage site of national significance.



Travel Tips

How to get to the University of St.Gallen

Executive Campus HSG (WBZ)
Holzstrasse 15
9010 St. Gallen

We trust our location in the heart of Europe acts as an extra encouragement to choose sustainable ways of travelling!

Arriving by public transport:

  • The town of St. Gallen is very well connected by rail, with regular train connections from Geneva, Basel and Zurich Main Railway Stations (and Geneva/Zurich Airport Railway stations). Closest Airport: Zurich.
  • Swiss Railways: (we recommend downloading the “SBB/CFF/FFS” application)
  • The town of St. Gallen is also served by the Flixbus network
  • From St. Gallen Railway Station, you may take the VBSG buses 5 and 9 to the bus stop “Rotmonten”. The journey takes 10 minutes.
  • On a sunny spring day, you may also walk (app. 30 minutes) or bike (app. 14 mins) from downtown to the Executive Campus- beautiful views guaranteed.

Arriving by car:

  • Address input: Holzstrasse 15, St. Gallen
  • Motorway exist “St.Gallen-Kreuzbleiche”, left lane towards city centre
  • Follow the signposts “Universität”
  • From the University Campus, follow the signposts “WBZ Holzweid”
  • Please comply with the speed limits.
  • Parking: there are limited paying parking spaces in the underground garage. Day permits for the extended blue zone may be purchased by smartphone (Parkingpay Switzerland)

Where to stay

Here are our recommended accommodations in St. Gallen, many of which have special deals for us.

Please read carefully the details below and contact the accommodation provider directly once you are ready to make a booking!


HSG Alumni House

Located directly next to the Executive Campus (WBZ). Please consult the webpage for room rates.

Bookings, +41 71 224 20 12

Hotel LEO St. Gallen

Fix rate only for EMBAC Regional Meeting Guests: CHF 140.- per night, breakfast included. City tax not included., +41 71 274 09 79

Hotel Walhalla****

Excellent quality-price ratio, right in front of the Main Railway Station and bus stop 5 and 9.


Hotel Dom***

Located in St. Gallen old town, next to the St. Gallen Abbey. Special rate via online booking, when using promotional code FHS8i


Hotel David 22***

Self-check in. Located in the immediate vicinity of the train station and old town.


Hotel B&B**

Centrally located and conveniently priced.